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In other fashion news, Billionaire Boys Club and Smino collaborated on new ICECREAM merch.Īdblock Adblock Plus Adblocker Ultimate Ghostery uBlock Origin Others N.E.R.D’s new Summer ‘22 merch collection is available online now at the Nerd Army store and will periodically release exclusive gifts and items throughout the coming months. “The appeal of the merch (like the band’s worldview), is a combination of simplicity and practicality with an aggressive stance, which is a staple of street fashion and culture,” adds Hayley. A band that’s popular all over the world and commonly known for its groundbreaking debut album In Search Of…, creates modern apparel inspired by the ideologies of past and present era.” “Keeping true to its roots – 20 years later – N.E.R.D is a group/brand that deals with street fashion inspired by both hip-hop and skateboarding.

Representing the band and speaking on its cultural impact, Hayley exclusively tells Hypebeast: Decals of the “N.E.R.D” font logo appear alternately alongside a graphicized ‘electric brain,’ and a “XX” eye-faced character placed on the center-front of items. The new drop comprises a lowkey color palette of green, purple, neutrals and black, and features casual hoodies, T-shirts, leaf-print shorts and accessories.
